Legal updates, practical guidance, and thought leadership from our team, covering the developments that matter to businesses operating in Thailand.
Thailand protects trademarks under the Trademark Act B.E. 2534 (1991), as amended (most recently in B.E. 2559 (2016)), administered by the Department of Intellectual Property (DIP). For any business selling goods or services in Thailand, registration is the only way to secure enforceable, exclusive rights. Unregistered marks have very limited protection.
Thailand operates a first-to-file trademark system. Foreign companies entering the Thai market should register their marks before commercial launch — this guide covers the process, timelines, and common pitfalls.